For marketing professionals and business owners, a six months program of support to up-skill staff in digital marketing and create new marketing processes.
An example of how effective coaching support can be, in generating leads and new business, is listed below. We started working with the Business Development Manager at the following business in January 2016, coinciding with the launch of their new website. The graph is sourced from SEM Rush, an independent monitoring site. This data is in the public domain.
During the coaching program, you will receive advice and guidance on all aspects of digital marketing, including website improvement, SEO, Pay Per Click strategies and Social Media.
Collaborating with you and your team on a regular basis will challenge the existing approach, create new ideas and tactics, and transfer new knowledge and experience that can be used in the future.
- Knowledge and experience will have been transferred to key personnel
- Systems will be in place to facilitate and sustain targeted marketing communication.
- Activity during the project will continue to yield benefits after the project completes.
HOW DOES IT WORK?
Six face-to-face sessions at your premises. Each meeting is three hours in duration. Additional time is included to complete any work arising from these discussions.
SESSION 1. Marketing strategy and segmentation
A facilitated workshop to explore your current marketing strategy and identify strengths and weaknesses. The output of this session will be new opportunities for improvement and a targeted marketing strategy.
SESSION 2. Creating modular content and a systematic approach
The second meeting focused on your sales messages, examining both the content itself and the format employed to share the message (image, sound, video). The goal is show you how to create a culture of content creation in your business.
SESSION 3. Communicating with the PREMIUM group of customers (proactive)
This session targets how you market to your most valued segment (customer group), those offering the highest potential for return on investment. Digital strategies for maintaining brand awareness in this cohort are passed on.
SESSION 4. Digital marketing action and tactics – free
The fourth meeting switches the focus to tactics and is a comprehensive training session on free methods of digital marketing. The output of this session is the knowledge to set up free communication channels to reach your customers (includes an SEO update).
SESSION 5. Digital marketing action and tactics – paid
The penultimate session is focused on paid promotion in the digital environment. Advanced strategies in pay per click, social media promotion and incentive marketing are passed onto the candidates.
SESSION 6. Setting up low cost/high volume marketing activity
The final workshop focuses on increasing the reach of your messages. Our step-by-step system of digital marketing enables sustained and low cost methods of communicating to the wider market, not just your premium targets.
Call 07733 3321994 to speak to a coach or email for more information.