I have used digital marketing to help many clients increase sales in other countries, including African countries, Germany, China and Canada.
The SELL INTERNATIONAL package still uses enhanced digital marketing tactics but takes into account the nuances of each culture and country that you are trying to engage. Examples? People in Germany favour their own version of LinkedIn called Xing. The same is true of China where more people choose Baidu over Google as a search engine. Canada has strict regulations and severe penalties for anyone engaging in email marketing. The search device of choice in Africa is the mobile phone and tactics must take this into account.
I will review your current set-up to ensure everything is in tune with the unique demands of your target market/country. I will then set up new routes to market in these destinations using any overlooked digital marketing and social media strategies.
THE SUPPORT PACKAGE
What exactly will I do?
- Update your current digital marketing to ensure messages meet cultural demands.
- Realign your SEO keyword strategy to improve ‘country search’ ranking on Google.
- Set up an enhanced Google AdWords campaign targeting users in your locations.
- Set up a PPC social media campaign targeting these destinations e.g. Facebook.
- Build satellite sites solely to win ranking on Google’s international sites e.g. CN.
- Register your business on country-specific social media platforms e.g. Xing.
- Identify popular re-seller websites in the target markets (virtual agents).
- Train you how to use all of the above to keep building your international visibility.
I have a very close working relationship with ex-colleagues at UK Trade and Industry. As and when needed, I will seek their guidance on your behalf.
It’s a lot easier to explain the SELL INTERNATIONAL process by talking. I can answer any questions you may have and we can take a closer look at the opportunities for your unique business.
Please call 07733321994 or email me.